Classic Honda of Midland Proudly Supports Midland High School Cheer for the 2026–2027 Season

Longtime Midland dealership continues more than a decade of community involvement by investing in local students, athletics, fine arts and the next generation

MIDLAND, Texas — For more than a decade, Classic Honda of Midland has called the Midland community home. During that time, the dealership’s commitment has extended far beyond helping West Texans find their next vehicle. Classic Honda of Midland has made it a priority to give back to the community that has supported it, with a special focus on encouraging young people, supporting local schools and investing in programs that help Midland students grow, compete, perform and succeed.

Continuing that commitment, Classic Honda of Midland is proud to recognize and sponsor the Midland High School Cheer program for the 2026–2027 season.

The sponsorship represents another chapter in Classic Honda of Midland’s longstanding relationship with the Midland community and its belief that supporting young people means supporting the programs, coaches, teachers, families and organizations that help shape their futures.

For the team at Classic Honda of Midland, supporting Midland High School Cheer is about much more than what happens under the Friday night lights.

Cheerleaders play an important role in creating the energy, pride and tradition surrounding high school athletics. Throughout the year, they dedicate countless hours to practices, performances, games, school events and community appearances. They support their fellow students on the field and court while serving as ambassadors for their school throughout the Midland community.

Classic Honda of Midland is honored to help recognize that commitment.

“We’ve been part of the Midland community for more than 10 years, and Midland has given so much to us,” said the team at Classic Honda of Midland. “Whenever we have an opportunity to give something back, especially when it involves our young people, we want to be there. These students work incredibly hard, represent their school with pride and bring energy to so many different events throughout the year. We are grateful for the opportunity to recognize their efforts and support Midland High School Cheer during the 2026–2027 season.”

Supporting More Than One Team

While Midland High School Cheer directly supports the school’s football program and helps create the atmosphere that makes Friday nights in West Texas special, Classic Honda of Midland’s commitment to local students reaches much further.

Over the years, the dealership has worked to support a variety of programs and activities that provide opportunities for Midland-area students.

That includes support for football, volleyball, basketball and other athletic programs, as well as involvement with the fine arts and other organizations that give students opportunities to discover their talents and develop their skills.

The dealership also believes community involvement cannot stop with financial sponsorships. Members of the Classic Honda of Midland family have volunteered their time throughout the community and continue looking for ways to serve the people and organizations that make Midland a special place to live and work.

Whether a student’s passion is on the football field, volleyball court, basketball court, sidelines, stage, classroom or somewhere entirely different, Classic Honda of Midland believes those young people deserve a community that encourages them.

That philosophy is at the heart of the dealership’s support of Midland High School Cheer.

Investing in Midland’s Next Generation

High school activities often teach lessons that last long after graduation.

For student-athletes and performers, being part of a team requires discipline, preparation, communication, accountability and perseverance. Students learn to show up for one another, manage demanding schedules and continue working toward a goal even when challenges arise.

Cheerleading requires all of those qualities.

Behind every performance is preparation that most spectators never see. There are practices, early mornings, late evenings, repetitions and hours spent perfecting routines. There is also the responsibility that comes with representing a school and supporting fellow students throughout an entire season.

Classic Honda of Midland believes those efforts deserve to be celebrated.

The dealership also recognizes the parents, coaches, teachers, administrators and volunteers who make these opportunities possible. High school programs are built on the dedication of an entire community of people willing to invest their time and resources into students.

That spirit of teamwork closely reflects the values Classic Honda of Midland has worked to build within its own organization.

Businesses do not succeed in a community by simply operating within it. They become part of that community by developing relationships, supporting their neighbors and being willing to contribute when opportunities arise.

For Classic Honda of Midland, that has been an important part of doing business in West Texas for more than a decade.

Midland Pride Runs Deep

There is something unique about the way West Texas communities support their schools.

Friday nights bring families, students, alumni, educators, local businesses and neighbors together. Gymnasiums fill for volleyball and basketball. Auditoriums and performance spaces showcase the work of talented students in the fine arts. Throughout the school year, countless young people represent Midland through academics, athletics, music, performance and service.

Those experiences create memories, but they also help build community.

Classic Honda of Midland wants to help preserve and strengthen that connection.

The dealership’s sponsorship of Midland High School Cheer for the 2026–2027 season is one way to demonstrate that commitment while recognizing students who spend so much of their own time supporting others.

Cheerleaders are often the ones encouraging everyone else.

This season, Classic Honda of Midland wants to make sure they know the community is cheering for them, too.

“We want these students to know that people in this community see the work they’re putting in,” Classic Honda of Midland said. “We see their dedication. We see them supporting their classmates. We see the time that goes into representing Midland High School. Being able to support them is something we’re proud to do.”

More Than a Sponsorship

Classic Honda of Midland views community partnerships as relationships rather than transactions.

A sponsorship can help provide resources, but its greater value comes from bringing local organizations, businesses, families and schools together around a common purpose.

In this case, that purpose is supporting Midland’s youth.

The dealership hopes its involvement encourages other local organizations to continue finding ways to invest in young people throughout the community.

Not every contribution has to look the same. Businesses can sponsor teams. Individuals can volunteer. Families can attend games and performances. Community members can support fundraisers. Organizations can provide resources, mentorship or opportunities.

Collectively, those efforts make a difference.

Classic Honda of Midland is grateful to be one part of that larger Midland community.

Looking Ahead to the 2026–2027 Season

As another school year begins, Classic Honda of Midland looks forward to seeing the Midland High School Cheer team represent their school throughout the 2026–2027 season.

There will be practices and performances. There will be football games and school events. There will be wins, challenges and unforgettable moments shared between teammates.

Through it all, Classic Honda of Midland is proud to stand behind these students.

The dealership also plans to continue supporting programs throughout the Midland area and seeking opportunities to serve the community through sponsorships, partnerships and volunteer involvement.

After more than 10 years in Midland, one principle remains at the center of that effort:

When the community succeeds, everyone succeeds.

The customers who walk through Classic Honda of Midland’s doors are also parents, teachers, coaches, graduates, volunteers, business owners and neighbors. Their children attend local schools. Their families fill the stands. They participate in the same organizations and traditions that make Midland home.

That connection is why community involvement will continue to be an important part of Classic Honda of Midland.

The dealership is proud of its history in West Texas, but even more excited about what comes next.

And that future belongs to the next generation.

Classic Honda of Midland: Proud to Be Part of the Community

Classic Honda of Midland extends its congratulations and appreciation to the Midland High School Cheer team and wishes the students, coaches, families and entire Midland High School community an outstanding 2026–2027 season.

To the cheerleaders who spend the year encouraging their classmates, energizing the crowd and representing their school:

This season, Classic Honda of Midland is proud to cheer for you.

The dealership also extends its appreciation to Midland educators, coaches, fine arts instructors, volunteers, parents and community leaders whose dedication provides opportunities for young people across the area.

For more than a decade, Classic Honda of Midland has been proud to serve Midland and the surrounding West Texas community. As the dealership looks toward the future, it remains committed not only to serving customers but also to supporting the schools, organizations and young people who will shape Midland for generations to come.

Classic Honda of Midland is proud to support Midland High School Cheer for the 2026–2027 season — and proud to continue investing in the community it calls home.

About Classic Honda of Midland

Classic Honda of Midland has served Midland and the surrounding West Texas community for more than 10 years. In addition to providing automotive sales and service, the dealership believes strongly in being an active community partner. Through sponsorships, volunteer efforts and support for local athletics, fine arts and youth programs, Classic Honda of Midland continues working to make a positive impact beyond the dealership.